Reinventing the dealership experience begins with infotainment.
Infotainment Solutions in the Sales Department
SALES ORIENTED PRESENTATION
Our initial presentation goes over not only better-utilizing infotainment as a selling feature of vehicles, but also covers how to better connect and build relationships with customers by making in-vehicle technology a focus.
ONE-ON-ONE HANDS ON TRAINING
Computer modules simply do not do the trick when it comes to learning a new technology; computer trainings have long been available and yet infotainment topics continue to be the biggest detractor in survey scores during the first 90 days of ownership. Emerald Infotainment Specialists will sit with each sales associate individually using a previously agreed upon checklist to ensure all necessary infotainment operations can be performed proficiently.
HOW TO MANUAL
Emerald Infotainment Specialists will provide each sales associate with a step by step manual for how to operate the infotainment system specific to the vehicles they sell. Emerald Infotainment encourages sharing this manual with customers- every tool available for improving the customer experience and the dealership reputation should be capitalized upon!
Infotainment in the sales department
AS A SELLING TOOL
As consumers’ desire to fully use and understand their vehicle’s technology grows, connecting with customers during the sales process over the vehicle’s infotainment system becomes a vital selling tool. This selling tool will only continue to grow in importance as the car buying demographic shifts to encompass a new generation: the millennials.
From Autotrader's The Next Generation Car Buyer Report:
In 2016 millennials accounted for 1 in 3 car purchases, by 2020 they are expected to be the largest car buying group
Top 5 features millennials desire in their vehicle: navigation system, satellite radio, Bluetooth, mp3 player, mobile phone integration
With sales associate turnover rates higher than 67% and the cost of a new hire averaging around $10,000, employee retention is vital to your dealerships overall profitability.
Cox Automotive’s 2017 Dealership Staffing Study showed that providing only cursory training can lead to job dissatisfaction and poor employee performance.
Millennials account for 60% of new hires, and the Deloitte Millennial Survey suggests that 78% of millennials are strongly influenced by how innovative a company is when deciding to work there.