Reinventing the dealership experience begins with infotainment.
Infotainment Solutions in the Service Department
ONE-ON-ONE HANDS ON TRAINING
In depth, hands-on training on the infotainment system specific to the vehicles your dealership services, as well as basic troubleshooting tips for every member of the service department.
MARKETING STRATEGY TYING CONSUMER TECHNOLOGY QUESTIONS TO SERVICE APPOINTMENTS
With all of the different options for service, and the unfair and often untrue negative stigmas present regarding dealership service centers, it is imperative that your dealership offer something in the service department that sets you apart. Emerald Infotainment Specialists gets creative with technology driven marketing strategies for the service department.
FUTURE RESOURCES AND 6 MONTHS TECHNICAL SUPPORT
The dealership will be provided with pertinent contact information for any infotainment related questions coming into the service department, as well as direct access to Emerald Infotainment Specialists for troubleshooting for up to 6 months after the training program is complete.
Infotainment as a customer retention tool
USE TECHNOLOGY AS AN INCENTIVE FOR RETENTION
The JD Power Initial Quality Study cites infotainment system based complaints as the biggest detractor in CSI scores. In addition, Cox Automotive's 2018 Service Industry Study showed that the biggest reason a customer returns to a dealer for service is because of a positive prior experience at that dealership. This positive experience can be ensured by properly educating customers on their vehicle's technology before they leave the dealership.
CSI SCORES IMPROVE AN AVERAGE OF 3 POINTS WHEN THE DEALERSHIP HAS SOME FORM OF TECH EXPERT!
Educating customers on and emphasizing the value of a vehicle's technological capabilities is an infallible way to increase customer retention. Taken from Cox Automotive's 2018 Service Industry Study:
Only 24% of consumers prefer to return to the dealership for service
This changes to 62% when the customer’s vehicle has advanced technological features!!
CONNECTED CUSTOMERS SPEND MORE PER RO AND ARE MORE LOYAL!